Custom WordPress development
Can you work with an existing WordPress site?
Yes. I can audit, extend or progressively refactor an existing theme before recommending a rebuild.
Do editors need to touch code?
No. The content model is designed so routine publishing stays inside clear, constrained fields and blocks.
Can you support the site after launch?
Yes. Maintenance can cover safe updates, monitoring, fixes and ongoing feature work.
Do you build custom themes or use page builders?
Both are possible. I recommend the lightest approach that gives the team the editing control and component reuse the project requires.
Can you integrate third-party tools?
Yes. Common integrations include CRMs, forms, analytics, payment services, search tools and custom REST APIs.
Will the WordPress site be migration-ready?
Yes. Content ownership, export paths, redirects and environment changes are considered before launch.
Webflow development
Can you build from Figma?
Yes. I translate the supplied desktop and mobile direction into a complete responsive system.
Can Webflow handle complex content?
Often yes. I plan collection limits, references and filtering before build so the structure remains practical.
Do you add custom code?
When it solves a defined requirement. Custom JavaScript is kept focused, documented and compatible with the Webflow editing workflow.
Do you use Client-First?
Yes when it fits the team. I can also work with an existing naming system or define a compact project-specific convention.
Can you migrate an existing website into Webflow?
Yes. The process covers content mapping, CMS imports, redirect planning, SEO settings and responsive reconstruction.
Will interactions remain accessible?
Motion is purposeful, keyboard-friendly where interactive, and reduced or removed when the user requests reduced motion.
Web performance optimization
Can you guarantee a score of 100?
No responsible optimization should promise a universal score. I focus on measurable user-facing gains and stable Core Web Vitals.
Will optimization change the design?
Only when a design behavior is the cause of a serious issue, and any visual tradeoff is discussed first.
Do you optimize third-party scripts?
Yes, within the control available. I map their cost and use deferral, consent or removal where appropriate.
How do you choose which pages to test?
I select representative templates and critical conversion paths instead of judging the site from the homepage alone.
Can you improve WordPress database performance?
Yes. Query behavior, autoloaded data, transients, revisions and plugin overhead can be reviewed when the evidence points there.
How are improvements verified?
Changes are compared against the baseline in repeatable lab tests and, where available, real-user field data.
Technical SEO implementation
Is this the same as content SEO?
No. This service focuses on technical foundations; keyword strategy and editorial production are separate disciplines.
Can you handle a migration?
Yes. I can map old URLs, implement redirects and validate the new crawl surface before and after launch.
Do you add schema?
Yes, when it accurately describes visible content and the page type supports a relevant Schema.org vocabulary.
Can you fix duplicate metadata at scale?
Yes. Template-level rules can generate predictable titles, descriptions and canonicals while preserving page-specific overrides.
Do you work with Google Search Console?
Yes. Search Console is used to review indexing, submitted sitemaps, enhancements and post-launch changes.
Will redirects be tested before launch?
Yes. Redirect maps are checked for missing destinations, chains, loops and important legacy URLs.
Working together
What information should I include in an initial enquiry?
Share the current URL if one exists, the platform, required pages or templates, deadline constraints, available designs and the main business problem to solve.
Do you work with agencies as a development partner?
Yes. I can work behind the scenes with design and delivery teams, follow an established workflow and provide structured QA handoff.
Can you work from an incomplete design system?
Yes. I identify missing responsive states and reusable patterns, then document the decisions needed before implementation spreads.
How do you estimate a project?
Estimates are based on templates, content models, integrations, interaction complexity, migration work, QA requirements and launch support.
Do you provide post-launch maintenance?
Yes. Support can include updates, monitoring, issue resolution, small improvements and planned development sprints.
How do you handle accessibility?
Semantic structure, keyboard behavior, focus states, contrast, alternative text and reduced motion are considered during implementation and QA.
Can you collaborate across time zones?
Yes. Written updates, clear review checkpoints and documented decisions make asynchronous delivery practical.
Who owns the final website and source files?
The agreed deliverables and project files are handed over to the client according to the project agreement. Third-party licenses remain subject to their own terms.